All-Rap Caviar was a campaign microsite launched by Active Theory / Buttermax (produced by me) in collaboration with Spotify’s in-house creative team. Coinciding with the 2023 NBA All-Star Game, All-Rap Caviar pitted the hottest names in hip-hop against each other in a popular vote. Visitors to the site voted for their MVP and Rookie of the year; of course, we had to prevent any election tampering so we had security measures in place to prevent anyone from voting more than once per day. The site featured a live leaderboard and let users send out share cards featuring unique illustrations of their selections.

In the end, the people chose Drake and Destroy Lonely as their MVP and Rookie of the Year.